General

May 19, 2024

<aside> 🔖 Quirky, fun, innovative and proudly representing our culture, that is what we stand for. We understand being a brown business owner and making strides in your field is applaudable. We are just here to celebrate that and enable you to offer more than just your usual product/service to a wider indian audience.

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TLDR; We are indians, serving the indian audience, and we believe there is no other place like what we intend it to be.

SattaiKaaran is not just a tee-shirt store as the name suggests. But we want to be able to celebrate other brown brands that fit our ethos. Where there is almost a rebellious type of approach to what we want to offer.

Great, you have launched your business and are servicing your customers. Be it a gym owner, a tattoo artist, or haircare brand, whatever it is that you do, customers love you guys and they keep coming back.

What if you could turn your customers into your brand ambassadors or billboards of sorts? I mean, it is a no brainer that word of mouth and customer feedback tends to convert new customers the best.

When someone genuinely endorses your product, and I am not referring to the kind where you handout freebies to influencers in exchange for a possible shoutout, the chances of converting them to new customers is multi-fold as opposed to just boosting your IG reels into the void.

In the Getty Center auditorium for the recent “There Will Be Food“ panel.

Building a community around your customers is easier said than done. It is absolutely crucial that any brand try and do just that, build a community. It is like letting people into your tribe, where they feel belonged. There must be a real reason why people rock with your brand. Tapping into that, how do you get those people to then go out and say to the rest that they get down with you like that. Especially when it is a new product or a seasonal offering, or just a product that is outside your usual offering. Something that helps extend your art and get a taste of what it is like selling merchandise without building an entire e-commerce store and diverting all your attention and energy there.

Tamale with pepitas at Taco María in Costa Mesa

We look at creativity as an art form. It should have no barriers. We all have the ability to add our spin to a conventional every day item. How do you think washing machines with built-in dryers came about?

Likewise, everything in your domain, if seen with just your eyes alone, people that are fully immersed in the business and know what their customers want, you will always keep colouring within the boundaries.

What we at SattaiKaaran like to do with other brands, is to find ways to add our touch to it with our outside perspective.

Creativity in itself, only thrives outside of limitations, or rather tries to break from them. And being outsiders in your area, we could help you create true one of a kind things that will make your brand stand out even more. Innovation can be added to anything and everything.

Apart from the creative contribution, we are also trying to build a community where we can serve our people and reach out to them in a way that is currently not yet possible.

Name me one site that rounds us up like a team huddle. A place where we celebrate uniqueness and bring back the joy in making things for our people.

If we do not consume from each other, how will others see and consume what we have to offer? In a world that is changing its attitude towards things such as yoga, meditation, natural healing, and widely adopting practices that have deep roots back to our traditions, why are we not leading this forefront? Instead, we let others borrow and capitalise on them and we end up at the bottom of the food chain, simply consuming.

Rebels? Non-conformists? It all depends on how you see it. Innovation is where magic happens and breaking boundaries need not be as painful as it is. Enough playing it safe and walking on paths well worn.

Dishes at Broken Spanish, in Downtown LA.

I think by now, it is pretty evident that we at SattaiKaaran have a very different view of how things should be. Instead of waiting for somebody to take it on and get started, we are putting just one foot forward to make this a reality, starting with a bunch of tee shirts with streetwear influence in mind.

We will not be able to partner with every brown business there is, but for those that fit, or the ones that we see we could contribute and work alongside with, hit us up at collabs@sattaikaaran.com We are trying to shake up the industry just like how the songs in our movies make the world dance.